Three seconds
in the aisle.
Facts,
not a lecture.
Back of pack · decoded

See what’s really inside.

Photograph the back of any pack. Inra reads the nutrition panel and the ingredient list, then shows — in plain language — how it fits the focus you choose.

Your first 10 reads are free. Informational only — not a medical device.

Choco cream biscuitBalanced
Not a fit
High in added sugar for an everyday balanced focus.
0/11
values read exactly on a real, curved jar
~0 s
per label read
0
dietary lenses
0
free reads, for life
How it works

Three seconds in the aisle. The whole label, understood.

01

Photograph the back

Tiny print, glare, a curved jar — the camera guides you to a frame Inra can trust, and tells you when it can’t.

02

Every value, read off the pack

Energy, sugars, salt — lifted line by line from the printing in front of you, then cross-checked against the physics of nutrition.

03

Decoded, then judged for your focus

Codes become names. The verdict is a fit — to the lens you chose — with the reasons underneath, never a score.

04

Find the better pick

Two packs side by side on your focus, the better fit called out, and the numbers so you can check.

Energy 448 kcal
Total sugars 12.4 g
Salt 1.6 g
INS 160a → beta-carotene
Inra camera screen Inra result screen Inra compare screen
Not a fit
for your balanced focus
vs
✓ Roasted chana is the better fit
What the codes mean

Added sugar under six names. Fats written as codes. Translated.

INS 330Citric acid — a souring agentPalmoleinA refined palm oilINS 950Acesulfame K — an artificial sweetenerInvert sugar syrupSugar, under another nameINS 322Lecithin — an emulsifierINS 415Xanthan gum — a thickenerHydrogenated fatA processed fat worth noticingINS 500(ii)Baking sodaMaltodextrinA starch-derived carbohydrateINS 160aBeta-carotene — a colour
A lens, not a grade

Inra never scores your food. It shows the fit — to the way you eat.

Tap a focus and watch the same pack re-read. Every verdict is tied to a public guideline you can read, never to an opinion.

Salted namkeen mix
Illustrative · per 100 g · not a scan
Good fit
for a lower-sugar focus
Barely any added sugar in this one.
WHO — added sugar under 10% of energy
The machine behind it

Built to refuse a guess.

Reading a label is easy. Knowing when the read is wrong is the hard part — and it is the part we engineered first.

=

Read twice, believed once

Two independent AI passes read every panel. Where they disagree, Inra says so rather than picking one.

>

Checked against physics

Energy must add up from fat, carbohydrate and protein. Sat fat can’t exceed total fat. A label proves itself — or gets flagged.

*

Words need provenance

An ingredient is shown only if it’s traceable to the pack’s own printing. A risk term is never dropped; a guessed one is never shown.

Free to start

Ten reads on us. Then a hundred a month.

No card to start. Plans from ₹249 a month — see pricing.